If you're reading this article, it probably means that you've noticed the Complaints field under your MACS>Manage Campaigns and are wondering what that field means.
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When a client receives a MACS email and marks it as Spam, in compliance with spam laws, the client is automatically unsubscribed from our MACS mail server in accordance with our spam laws. (The same result occurs when a client clicks "Unsubscribe" in the email.) The reason Unsubscribes and Complaints are tracked separately is because the allowance for unsubscribes is 1% while the allowance for spam/complaints is .01%. To sum up, even though Unsubscribes and Complaints/Spam are two means to the same end, we track them separately in Cloud so the data complies with spam law allowances. In the end Complaints is just another way of showing you how many clients have unsubscribed vs. marked your campaign as spam.
When a client receives a MACS email and marks it as Spam, in compliance with spam laws, the client is automatically unsubscribed from our MACS mail server in accordance with our spam laws. (The same result occurs when a client clicks "Unsubscribe" in the email.) The reason Unsubscribes and Complaints are tracked separately is because the allowance for unsubscribes is 1% while the allowance for spam/complaints is .01%. To sum up, even though Unsubscribes and Complaints/Spam are two means to the same end, we track them separately in Cloud so the data complies with spam law allowances. In the end Complaints is just another way of showing you how many clients have unsubscribed vs. marked your campaign as spam.
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